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Email deliverability best practices for 2023 [Reply Masterclass]
December 15, 12 PM EST
About the masterclass:
Email deliverability is an uphill battle. As the SPAM filters become smarter and the competition for the prospects’ the inboxes – fiercer, how do you make sure every email you send reaches the recipient?
Join us on December 15, 12 PM EST for a free Reply masterclass featuring an outstanding deliverability expert, Yanna-Torry Aspraki. We will break down the key email deliverabilitiy best practices for 2023 and beyond.
The mastercalss will cover:
- Technical aspects of email deliverablity – authentication, tracking, etc.
- How to detect and fix deliverability problems – key metrics to track and typical mistakes to avoid
- Legal aspects of email outreach – compliance laws in different countries, consent, GDPR, new Google policies to be aware of in 2023
- Email warm-up basics – how does it work and why do you need it (hands-on demo)
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Yanna-Torry Aspraki
Deliverability Specialist & the CBDO, EmailConsul
Sitting on the executive team at the intersection of Product, Growth, and Sales, YT helps drive the company forward in a market in desperate need of accessible and reliable email deliverability tools, while representing EmailConsul in places email & deliverability have never been before.
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Olga Zamiatina
Deliverability Manager, Reply.io
Olga is leading the Deliverability team at Reply. For the past 5 years, she has been helping the users maximize their inbox placement and resolve related issues with their outreach campaigns.
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Max Zubenko
Product Marketing Manager, Reply.io
Max is overseeing the GTM strategy for deliverability products at Reply. He is a marketing professional with 8 years of experience in IT/SaaS niche and has been working with over 200 projects across different industries and domains as a consultant or advisor.