Email deliverability best practices for 2023 [Reply Masterclass]
December 15, 12 PM EST
About the masterclass:
Email deliverability is an uphill battle. As the SPAM filters become smarter and the competition for the prospects’ the inboxes – fiercer, how do you make sure every email you send reaches the recipient?
Join us on December 15, 12 PM EST for a free Reply masterclass featuring an outstanding deliverability expert, Yanna-Torry Aspraki. We will break down the key email deliverabilitiy best practices for 2023 and beyond.
The mastercalss will cover:
- Technical aspects of email deliverablity – authentication, tracking, etc.
- How to detect and fix deliverability problems – key metrics to track and typical mistakes to avoid
- Legal aspects of email outreach – compliance laws in different countries, consent, GDPR, new Google policies to be aware of in 2023
- Email warm-up basics – how does it work and why do you need it (hands-on demo)
Yanna-Torry Aspraki
Deliverability Specialist & the CBDO, EmailConsul
Sitting on the executive team at the intersection of Product, Growth, and Sales, YT helps drive the company forward in a market in desperate need of accessible and reliable email deliverability tools, while representing EmailConsul in places email & deliverability have never been before.
Olga Zamiatina
Deliverability Manager, Reply.io
Olga is leading the Deliverability team at Reply. For the past 5 years, she has been helping the users maximize their inbox placement and resolve related issues with their outreach campaigns.
Max Zubenko
Product Marketing Manager, Reply.io
Max is overseeing the GTM strategy for deliverability products at Reply. He is a marketing professional with 8 years of experience in IT/SaaS niche and has been working with over 200 projects across different industries and domains as a consultant or advisor.
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